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This site has the following in the site, "The place to have a warm and wonderful time with loved ones! We are a paint-your-own pottery studio! Celebrate birthday parties, bachelorette parties, team building parties, fund raiser events, take away parties." We noticed that the web page also stated "and more! Our ONLY goal is to give you a good time! We are located at 210 E." It also stated " Ridgewood Ave, Ridgewood, NJ 07450. Our hours M - W 10am to 8pm. Th - Sat 10am to 9pm. Sun 11am to 6pm. Ridgewood, New Jersey 07450." The header had ceramic studio as the highest ranking keyword. It was followed by ceramic painting, parties, and kids parties which isn't as ranked as highly as ceramic studio. The next words the site uses is bridal showers. Corporate gifts was also included and might not be understood by web engines.